Hello!
If you’re here, you’re likely looking for additional color regarding my professional background and who I am. Currently, I’m employed as the Head of Marketing and Digital for LiveWire, the first electric motorcycle company to be listed on the NYSE (LVWR). Previously, I had held numerous marketing leadership roles at Harley-Davidson, and before that at EV-centric start-ups. My pedigree ranges from successful experiences scaling businesses from seed-stage investments, all the way to celebrating Listing Day on Wall Street and ringing the bell.
My responsibilities as a functional leader for LiveWire/Harley-Davidson span a breadth of consumer and business facets, in North America and Europe, such as the guidance and direction of the global marketing strategy and budget, brand identity and positioning, communications and pr, content and social, athlete and celebrity, film and tv placements, events and experiential, and go-to-market planning.
Work